Marketing Ideas

Here are some simple marketing ideas:

Use Your Local Club’s Website to Create Sales
Promote your fundraising efforts on your local club’s website. For example, use the banner ad to place on the home page. Or add a link listing all of the locations where Rotary notecards can be purchased and how anyone can participate in the fundraiser. You can even enhance the sponsorship appeal by creating a link to your sponsor's websites.

Take Advantage of Free Publicity
Local newspapers will publish group announcements free of charge, so send them a press release about your non-profit fundraising campaign. We have supplied you with a press release format. Just add information specific to your Rotary Club. Be sure to include as much information as possible: what you are raising money for, how people can contact you to help and where you will be offering your Rotary notecards.

Ask Rotary Group Members to Sell
Fundraising Products in Their Workplace
Strategically placing notecard boxes in the workplace is a great way to sell notecards. These are a common sights in office kitchens and front desks. Use order forms for large orders where notecards might be purchased as holiday cards and gifts.

Ask Rotary Group Members To Rev Up Their Email Lists
Members can also use e-mail to ask their coworkers, vendors and other professional contacts to support your cause.

Include Your Non-Profit Fundraising Efforts in Other Group Events
When your organization has a meetings, special presentations, game night, or other group events, be sure to have a table promoting these beautiful notecards. Place the point-of-purchase display to get noticed. You can have the event emcee announce the notecard fundraiser so that everyone knows the great cause you are raising money for.

Go Where the Crowds Are
Ask different community retailers if you can set up a table on the weekends. The more exposure the better!

Recruit Plenty of Volunteers
Rely on your volunteer team to help you divide all the tasks involved in running your fundraiser. We have provided an organizational chart so everyone knows who to turn to and no one person carries all of the responsibilities.

Share Fundraising Success Stories
Be sure to keep your Rotary Club up to date on how the fundraiser is going. Use a simple thermometer poster so everyone can easily see how much money the group has made – and how close you are to your goal. Ask members who are selling a lot to talk about their methods. Your group will profit when you share fundraising ideas that have worked for others.

Place Cards in Gift and Card Stores
Place cards sets on consignment in your neighborhood gift and card shops. They receive $5.00 for each box sold and that still leaves a nice profit for the club!

Christmas Tree Lots
Holidays is the perfect time to place the cards at the neighborhood Christmas Tree Lot. They receive $5.00 for each box sold and that still leaves a nice profit for the club!

Interact Clubs
Create some buzz with your ‘Interact Club’ to get them involved! Make the gift card sets a fundraiser for them as well!

Business Gifts
Sell 10 to 50 boxes at a time to businesses. Real Estate Brokers, Insurance Agents, Mortgage Brokers to name a few! They all love to give holiday gifts to their clients.